Brand

Maxint: maximize your interest.

The name, the mark and the colors all come from the same idea: showing what an ordinary balance doesn’t, so you can make the most of what you earn. This page explains them, and has everything you need to show Maxint correctly.

Download all assetsPress resources

What the name means

In computing, maxint is the largest integer a system can hold. The Pascal programming language, for example, defines maxint as its built-in constant for the biggest whole number available. It marks the upper limit: the most there is.

We read the word as two parts: max, for maximum, and int, for interest. Maximum interest. Or, as we prefer to say it, maximize your interest.

It began with a simple observation: money in many accounts earns far less than it could, while prices keep rising. Getting the most interest your money can earn is where Maxint started. Seeing clearly enough to act in your own interest is where it’s going.

Maxint is one word, with a capital M and the rest in lowercase.

The mark

The Maxint mark

Our mark is an M drawn as one continuous line that climbs twice, like a chart moving up and to the right. Its strokes are even and its ends are rounded: confident, but never sharp.

On its own, the mark appears in green, ink or white. As the app icon, it sits on black with a soft green gradient and glow, the way a signal stands out from the noise.

The wordmark is set in BT Alphapipe, the typeface the mark is drawn from. Its M opens the word, so the wordmark works as the full logo on its own; the mark is used alone where space is tight, such as the app icon.

Colors

Four colors carry the brand, each with a job.

  • Money at workMaxint Green
    HEX
    #15803D
    RGB
    21, 128, 61
    Dark mode
    #62C48B

    Actions, links and the mark: the things you can do with your money. In dark mode it lightens to #62C48B.

  • The unseenUltraviolet
    HEX
    #5B3DE0
    RGB
    91, 61, 224
    Dark mode
    #B0A1FF

    Ultraviolet is light just beyond what we can see. We use it for what a balance doesn’t show, such as buying power lost to inflation. In dark mode it lightens to #B0A1FF.

  • The signalInk
    HEX
    #141A17
    RGB
    20, 26, 23
    Dark mode
    #ECEEEA

    Text and rules: a near-black with a trace of green. In dark mode, text becomes #ECEEEA on #111315.

  • The pagePaper
    HEX
    #FFFFFF
    RGB
    255, 255, 255
    Dark mode
    #111315

    Backgrounds. Generous white space keeps the numbers that matter easy to find.

Supporting colors

  • Surface#F2F3F0 · RGB 242, 243, 240
  • Muted#59625C · RGB 89, 98, 92
  • Line#D6DBD4 · RGB 214, 219, 212
  • Icon black#050505 · RGB 5, 5, 5
  • Icon green, top#66BB6A · RGB 102, 187, 106
  • Icon green, bottom#2E7D32 · RGB 46, 125, 50

Typography

  • Your balance shows how much money you have.

    Familjen Grotesk

    Headlines, numbers and interface. A grotesque with character, by Familjen STHLM. Used from regular to bold.

  • Not what it can do.

    Source Serif 4

    Reading text and explanations. A calm, readable serif, by Adobe. Used in regular and italic.

Both typefaces are free under the SIL Open Font License and available from Google Fonts. The logo and product wordmarks use BT Alphapipe; please use the supplied artwork rather than typesetting the names yourself.

How we sound

Clear before clever. We write the way a knowledgeable friend explains something important: plainly, without jargon, and without judging anyone for not knowing it already. We show the numbers and say what they mean.

Our lines:

See what your balance doesn’t show.
The signal, minus the noise.
Insight in seconds. Compounded forever.

Download

Download all assets (ZIP)

Product family

Each product has its own wordmark and a single-letter mark, drawn from the same typeface as Maxint.

White versions of every mark and wordmark, and PNGs, are in the ZIP.

Using the brand

Give the logo room: keep clear space around it at least as wide as the mark is tall. Don’t show the logo smaller than 80 pixels wide on screen, or the mark smaller than 16 pixels.

Use the files as they are. Please don’t stretch, rotate, outline or recolor them outside the palette, add effects, or place the logo on a busy background where it’s hard to read.

Write the names as Maxint (not MaxInt, MAXINT or Max Int), Maxint Work, Orca and Maxint Link. The company is Maxint Inc.

You’re welcome to use these assets to refer to Maxint, for example in articles, reviews and app directories. Please don’t use them in a way that suggests we sponsor or endorse something without our permission. Questions go to press@maxint.com.